Client. Nike
Title. JUST DO IT
A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Client. Nike
Title. JUST DO IT
A social campaign via Instagram for Nike. When COVID-19 happened, lockdown was forced upon countries around the world. This presented the perfect opportunity to inspire people to stop making excuses, stop putting off the exercise they kept promising to do, and just do it.
Peter Higgins
Client. OXFAM
Title. Make Us Go Away
CDs: Peter Higgins & Greg Milbourne
OXFAM have helped halve global poverty by fifty percent in the last 15 years and they wanted to eradicate it completely over the next 15 years.
We had the insight that if really are able to achieve their goal and put an end to poverty, they would no longer be needed. So we came up with the bold idea of urging people to 'Make OXFAM go away'.
Posters used disappearing ink to gradually fade out. Digital posters and online banners disappeared over four frames.
